Sud-Est began as Lazennec Film Company in France and entered Vietnam in 1994.
In 1994 Lazennec produced feature films ‘Cyclo‘ with talented director Tran Anh Hung, the movie was winner of the “Golden Lion Award” in the Venice Film Festival.
This strong foundation in feature films production led us to venture into the ultra creative world of advertising production as the pioneer of the industry in 1995.
Today after more than 20 years Sud-Est is continuing to be one of the leading production houses in Vietnam.


Sud-Est has an impressive portfolio of TV commercials produced for international advertising agencies – JWT, Ogilvy, Saatchi, Lowe, Dentsu, BBDO, DDB, and big local Vietnamese brands such as Vinamilk, Bitis, Mobifone, Bao Minh, GauDo, Chinsu, Anco, Halidaand many more.

We are the preferred production partner of Vietnam’s most successful brands.

A partner to Global Advocacy brands such as Unicefin community based projects like the ‘Helmet’ Campaign, “Changing People’s Perception of Wearing Helmets”. And Vinamilkwith the “Bringing Fresh Milk to Poor Children in the Country” campaign.


Today Sudesthas restructured into a joint stock company and has transformed our production process into a faster and more efficient model suited to market trends and creative demands of the advertising industry in Vietnam.

Leading us to invest in a post-production room to optimize cost efficiency and compete in the Digital ads production platform.