SudEst began as Lazennec Film Company in France and entered Vietnam in 1994. That year, Lazennec produced featured film 'Cyclo‘ with talented director Tran Anh Hung, the movie won a “Golden Lion Award” at the Venice Film Festival.

This strong foundation in featured film production led us to venture into the ultra-creative world of advertising production as the pioneer of the industry in 1995.

For over 20 years, SudEst keep enriching its portfolio as a trusted partner of global and regional corporates. We've served more than hundreds of brands, proudly producing thousands of videos following many industries. Nowadays, our legacy is involved not only in movies and commercial videos but documentaries, as well as corporate social responsibility projects.